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Craig Yarde founded Yarde Metals Inc. in 1976 when he established a small office in the basement of his home in Bristol, CT and began brokering metal over the phone with $1000 from the sale of his motorcycle! The phones seldom rang and were usually answered by his wife or his three year old daughter. Metal orders were picked up and delivered by family members in his station wagon.

 

Craig partnered with his brother, Bruce Yarde, the following year and moved into a small rented factory on South Street in Bristol, CT. In 1986, Yarde Metals moved to an 85,000 square foot facility to accommodate the growing product line, services and sales. The company quickly outgrew this space and moved to a completely renovated state of the art 500,000 square foot facility in Southington, CT in June of 2003.

 

Yarde Metals corporate headquarters is more like a museum than a distribution warehouse and its unique style supports Craig's out-of-the-box business philosophy that has facilitated his success.

 

Yarde Metals now has nine service centers in addition to its corporate headquarters. They are located in: Albany, New York; Happauge, New York; Syracuse, New York; Pelham, New Hampshire; High Point, North Carolina; Streetsboro, Ohio; Limerick, Pennsylvania; Mendon, Massachusetts; Ft. Lauderdale, Florida, and sells metal internationally throughout Europe and Asia with representatives in Korea and China.

 

From this modest $1,000 investment, Craig built a company with the help of 600 Associate “Owners” to a $400 million business. Craig credits his management style – now know as the YardeZONE  – for building a revenue building machine that every Yarde Associate had a stake in creating…and every Yarde Associate continues to build every day as though they owned the business themselves…because they do!

 

Now, Craig is turning his knowledge and experience into helping other companies achieve the success that he has known at Yarde.